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Gabrielrholl

Funky Sport

Updated Top 50 SuperWest NIL Athlete Valuations

Posted on December 19, 2022


  By SuperWest Sports Staff

Image: NCAA via MGN

NIL (Name, Image, and Likeness) deals permeate college athletics—especially in recruiting—and they’re here to stay.

Below we’ve listed the Top 50 SuperWest athletes in all sports based on their NIL valuations, as culled from the On3 NIL Valuations and Rankings as of December 19th, 2022.

The list does not include unenrolled recruits.

Not surprisingly, USC’s Caleb Williams still tops the rankings, but Colorado transfer Shedeur Sanders has moved into second. UCLA holds three of the Top 10 spots, while USC, Colorado, and Oregon each hold two, respectively.

Here’s a breakdown of Players by School:

10—USC
6—Oregon
6—UCLA
6—Washington
5—Utah
3—Arizona
3—Colorado
3—Stanford
2—Arizona State
2—BYU
2—Oregon State
1—Fresno State
1—Cal
1—Washington State
0—Boise State
0—San Diego State
0—San Jose State

By sport, only four are basketball players, three are gymnasts and the rest are football. The complete list appears in the table below.


Top 50 SuperWest NIL Athlete Valuations
Player NIL Valuation Team Sport
Caleb Williams $3.20M USC Football
Shedeur Sanders $1.40M Colorado Football
Jordan Addison $1.20M USC Football
DTR $711K UCLA Football
Bo Nix $689K Oregon Football
Travis Hunter $658K Colorado Football
D.J. Johnson $647K Oregon Football
Amari Bailey $596K UCLA Men’s Basketball
Shilo Sanders $575K Colorado Football
Zach Charbonnet $572K UCLA Football
Cameron Rising $535K Utah Football
Michael Penix Jr $512K Washington Football
Dalton Kincaid $433K Utah Football
Justin Flowe $404K Arizona Football
Azuolas Tubelis $380K Arizona Men’s Basketball
Mia Mastrov $379K Cal Women’s Basketball
Jordan Chiles $371K UCLA Gymnastics
Brett Neilon $371K USC Football
Bucky Irving $370K Oregon Football
Mekhi Blackmon $362K USC Football
Tuli Tuipulotu $343K USC Football
Alex Forsyth $337K Oregon Football
Laiatu Latu $324K UCLA Football
Jaren Hall $302K BYU Football
Clark Phillips III $301K Utah Football
Jake Haener $296K Fresno St Football
Jeremiah Martin $289K Washington Football
Thunder Keck $276K Stanford Football
Emory Jones $275K ASU Football
Braeden Daniels $275K Utah Football
Jaime Jaquez $263K UCLA Men’s Basketball
Jade Carey $260K Oregon St Gymnastics
Tanner McKee $249K Stanford Football
Mario Williams $248K USC Football
Jalen McMillan $246K Washington Football
Cameron Ward $246K WSU Football
Rome Odunze $240K Washington Football
Jacob Cowing $236K Arizona Football
Kingsley Suamataia $230K BYU Football
Troy Fautanu $228K Washington Football
Christian Gonzalez $224K Oregon Football
Taliese Fuaga $221K Oregon St Football
Korey Foreman $220K USC Football
Domani Jackson $208K USC Football
Grace McCallum $207K Utah Gymnastics
Latrell McCutchin $205K USC Football
Travis Dye $202K USC Football
Xazavian Valladay $187K ASU Football
Troy Franklin $185K Oregon Football
Kyu Blu Kelly $185K Stanford Football
Bralen Trice $185K Washington Football

—More from Staff—