Updated Top 50 SuperWest NIL Athlete Valuations

NIL (Name, Image, and Likeness) deals permeate college athletics—especially in recruiting—and they’re here to stay.

Below we’ve listed the Top 50 SuperWest athletes in all sports based on their NIL valuations, as culled from the On3 NIL Valuations and Rankings as of December 19th, 2022.

The list does not include unenrolled recruits.

Not surprisingly, USC’s Caleb Williams still tops the rankings, but Colorado transfer Shedeur Sanders has moved into second. UCLA holds three of the Top 10 spots, while USC, Colorado, and Oregon each hold two, respectively.

Here’s a breakdown of Players by School:

10—USC
6—Oregon
6—UCLA
6—Washington
5—Utah
3—Arizona
3—Colorado
3—Stanford
2—Arizona State
2—BYU
2—Oregon State
1—Fresno State
1—Cal
1—Washington State
0—Boise State
0—San Diego State
0—San Jose State

By sport, only four are basketball players, three are gymnasts and the rest are football. The complete list appears in the table below.