GMG’s Sun & Sand Sports kickstarts its Back to School campaign

GMG’s Sun & Sand Athletics has kickstarted its Back again to College campaign with the message that sport is not just about profitable – it’s about getting enjoyment.

The #MakeSportsFun concept encourages kids and younger grown ups to improve the that means of victory and empowering them to outline what victory signifies to just about every one of them.

Fast societal and technological progress suggest that kids are growing up in an progressively aggressive planet. The tension to excel in just about every sphere is intensive.

Mother and father, normally unconsciously, impose their aspirations and dreams on their kids to achieve. That, combined with the societal tension to “fit in” by their peers, amplified by social media, designs their habits towards activity as an extra pressure.

What was after intended to be enjoyable has turned into still an additional sequence of validation, where accomplishment outweighs actively playing sporting activities. Which is why a staggering 70% of kids give up sporting activities by the age of 13.

Videogames however, are a full other ballgame. With videogames, little ones are authorized to fail without the ever-watchful eye of their mothers and fathers. They have more fun partaking with a video game when there is a lot less external stress and judgement.

No actual-world consequences for losing or failing. They get to make problems, fall short, and try again. Independently.

They are genuinely totally free to have enjoyable on their personal phrases. Bringing the judgement-no cost, mild-hearted pleasurable of movie game titles into the earth of sports is what this Again to School campaign intends on doing.

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“In line with our efforts to continuously drive the boundaries in offering extraordinary buyer experiences, this year’s Back again to College marketing campaign guarantees to be distinct and redefine the conversation of what validation suggests in athletics, bringing again the exciting and joy into activity. The goal is to persuade kids to love athletics as a lot as they enjoy movie video games. We have performed that by developing a environment wherever true sporting activities and factors from video online games come together for young children to love. We want youngsters to genuinely truly feel absolutely free and get pleasure from themselves actively playing the sports they like.” discussed Mohamed Bodiat, Senior Vice President Brands – Athletics at GMG.

The broad assortment of garments, attire and accessories highlighted in the Again To University visuals involve some of the foremost global brand names this sort of as Nike, Adidas, Speedo, and Puma. Over and above clothes, Sun & Sand Sporting activities also provides athletic equipment for swimming, yoga and much far more.

You can look at out the marketing campaign on the website and social media channels: Instagram, TikTok and YouTube.